Fuji X10 Review - Best Alternative to the X100V?
Small but beautifully formed…
If you’ve seen any of my gear related blog posts, you’ll probably have noticed two things. Firstly, I love trying new camera gear. Secondly, I’ve still not found the perfect camera for me!
I recently wrote about the Leica M8 which is certainly a great camera, though price, sensor problems and poor low-light performance mean that it is far more for ‘fun’ than business!
PLEASE NOTE: I PURCHASED THIS WITH MY OWN MOMEY AND NO PAYMENT OR CONTROL WAS EXCHANGED FOR PUBLISHING THIS UNBIASED REVIEW
However, the camera that has come closest to meeting my needs of a small, fun to use camera that produces print worthy results is the Fujifilm X100V. There has been a lot of interest in this camera of late and due to a perfect storm of social media praise and stock shortages - the X100V has become a rare and sought after commodity in the camera world.
This has also caused another, more worrying issue. Prices have absolutely skyrocketed for the little gem and some unscrupulous people seem to be charging way more that the cameras original RRP in a bid to make a chunky profit out of wannabe ‘V’ owners!
This has (rightly) left many people scratching around for alternatives. Though there are plenty of great cameras out there, many people want beautiful Fuji images with… well, the Fuji street-cred!
The easy suggestion at this point would be to go with the Fuji X100F - the V’s predecessor and a fantastic camera that I reviewed myself many years ago, and fell in love with almost instantly!
Once again though, some of those pesky camera dealers have slowly started to inflate the price of the ‘F’ as demand for some Fuji fun times has reached fever pitch! As before this simply prices many of us out of the market with no chance of getting in on the action.
So what is the answer? Well, maybe not the complete answer, but certainly an interesting proposal is the Fujifilm X10 - a somewhat hidden gem from way back in 2011 and gues what, I bought one!
First Impressions...
I spent a little while hunting eBay for a good deal and at around £150 for a camera, battery, charger and a couple of little ad-ons, I think I got a reasonable deal. Average prices seem to be around £225-£250 though as with everything, that will depend on the condition of the camera.
When the package arrived, I hurriedly dived into the box and got my hands on the little beauty, and it is a little beauty! The lineage of the Fujifilm ‘X’ range is very apparent with it’s traditional rangefinder stylings and well throughout layout.
One of the ‘big’ surprises for me was that it’s a fair bit smaller than an X100V - understandably so as it’s not packing anywhere near the tech and features of it’s modern counterpart. However, as one of my most disliked things about the ‘V’ is it’s size (calling it pocketable is a stretch - literally in jean pockets!) I was really delighted at the smaller form factor.
“One of the ‘big’ surprises for me was that it’s a fair bit smaller than an X100V.”
The next shocker for me was the lens, a short telephoto 28-112mm equivalent (on it’s two-thirds sensor, roughly 12 megapixel). More so, you actually twist the lens to extend it from the body which also turns the camera on & off - very snazzy!
Build quality and button layout are all very satisfactory and even in my quite large hands, the ergonomics feel good and in no way ‘clumsy’. However, I have added a soft shutter release button and wrist strap for a bit of extra confidence when handling the camera.
The LCD is bright & clear and images seem to pop off the screen with it’s vivid colours. The optical viewfinder is a little underwhelming. It is clear but i’ve personally had some issues with setting the diopter. Another major flaw is that the extended lens will block roughly 15% of the bottom right when viewed through the finder. This itself is not a major issue, in particular if you’ve used many other rangefinders - but something to be aware of.
Protect those highlights, they’re difficult to recover!
Overall, I found the camera very satisfying to handle and the build seems robust enough. One drawback is the lack of weather sealing but this camera is more for casual use than serious photography, in my opinion.
IMAGE QUALITY...
Whenever you are using a camera more than ten years old with a mere 12 megapixels, you probably have to take the result with a grain or two of salt! In the X10’s case, I would dare anyone to be anything other than impressed by what this little camera could do!
From my first test images, I instantly fell in love with the vivid, sharp images that can be gained from this lens/sensor combo. In good light, the images are beautiful and with a bit of patience, you can get some fantastic results!
With a camera this age, some expectation setting needs to be done in terms of dynamic range and one thing that I found was highlight retention was not great. Shadow detail can be pushed a little but protecting highlights seemed to be the way to go!
Low light was my next major concern! I like to have a camera on me at night and if the little X10 could handle the dark stuff, it may find a permanent place in my coat pocket! Well, it didn’t do a bad job! With a little coaxing (and watching for slower shutter speeds!) you can achieve some more than satisfactory results!
As ever, you are probably better suited using a tripod/shutter release at night (which I’m yet to try with this camera) but by doing so, you lose the portability and convenience of a pocket camera. If you need a tripod etc. then you’re better suited just using a larger camera in general.
Focussing was pretty responsive and even at night, as long as you have a bit of contrast in the scene, it didn’t really seem to struggle. However, I wouldn’t class this a particular quick camera to use and for anything fast-paced (sports/wildlife etc.) you may struggle.
The DOWNSIDES...
So, in my constant hunt for the perfect camera, I knew that this little gem couldn’t be 100% perfect and alas, it’s not. Whereas the image quality is great and certainly gives a slightly film-like vibe - the quality is still somewhat lacking behind the ‘V’ - which is perfectly acceptable given the age/spec difference.
For me, I love the images it produces but then again, I would rather pick up a film camera over a digital camera for all but commercial use so ‘pure’ quality is not the highest concern for me.
Next is an issue that I can’t seem to find a satisfactory answer to. My X10 is incredibly slow to ‘boot’. When I turn it on, the LCD fires up but it takes around 10 seconds for the focus system/LCD info to actually appear on the screen.
Low light can be a challenge, but it can work!
I’m yet to find out if this is a common issue or if a firmware update/new SD card might resolve it. However, if you are a street shooter and you want to quickly capture a moment - it may turn out to be incredibly frustrating!
Update - I’ve since changed SD card and this has help boot times significantly but I’m still unsure as to why this happened in the first place?
Finally, that lack of weather sealing and not the most robust raw files make this camera a definite ‘maybe’ for most shooters. If you can look past some of these minor issues, it’s still a very decent little camera.
CONCLUSION...
I started this review by drawing a comparison to the X100V. I think that is maybe stretching things a little and the two are more similar in styling than any practical function. That said, would I consider this a serious alternative to the ‘V’ - yes…
Those colours though…
Sure, it’s age and somewhat modest specs mean that you shouldn’t expect to get anywhere near the image quality from the X10 as what you would the V. However, can you get a decent image, absolutely. Does the camera handle well, indeed it does. Does it look super cool when you whip it out in the street - well you’ll be beating off photo nerds with a monopod, so it’s definitely a looker!
I thoroughly enjoy using this little camera and as mentioned before, it will be living in my pocket for the foreseeable future. As an X100V owner, I find it remarkable that I’ve been reaching for the little X10 over it’s bigger, better brother.
For the most part, that’s simply due to the V’s size - I just don’t find it convenient enough to carry unless I’m taking a bag out with me. There lies the problem, if I’m taking a bag, I’m far more inclined to reach for a film camera and then it becomes a dedicated event.
The purpose of a small, compact camera is that it can go everywhere with and the X10 makes for a great companion. So would I recommend it, absolutely. I think as long as you have the patience to use it, the know how to work with the camera to get the best results and modest expectations for the final output, then this is a dream of a camera. Happy shooting :)
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