MEDIA PACK – Photography & Videography Brand Partnerships
Professional photography & videography reviews that help brands reach creative professionals and enthusiasts!
I’m Ross Jukes, a professional photographer and videographer based in Birmingham, UK. I work with brands to create honest, in-depth reviews and real-world content that helps photographers and filmmakers choose the right tools for their work. My blog, YouTube channel and social platforms reach a highly engaged audience of creatives who genuinely care about the gear they buy.
📈 PR & Brand Partnership Snapshot
If you’re looking to put your products in front of serious enthusiasts and working professionals, this is where I can help. Here’s a quick overview at a glance:
Audience & reach (approx. monthly):
Blog: 10,000+ unique visitors per month
YouTube: 2,900+ subscribers
Instagram: 9,200+ followers
X (Twitter): 2,700+ followers
Facebook: 8,000+ followers
Threads: 1,700+ followers
Who my content reaches:
Photography and videography professionals and serious hobbyists
Creatives actively researching gear before buying
Existing users looking for tips, tricks and real-world insights on the equipment they already own
My audience value depth, honesty and practical insight. Many arrive via search when they’re ready to purchase or shortlist products, so your gear is seen at a key decision-making moment.
I use the gear that I review which allows me to provide real-world experience for my audience!
🙋♂️ About Ross
I’ve been working as a professional photographer and videographer for more than 15 years. The loss of my mum pushed me to change direction and follow my passion, and since then I’ve never looked back.
I’ve delivered commercial work for a wide range of clients, had multiple solo exhibitions and seen my images published in various outlets. Along the way, I’ve become a trusted voice within the photography and videography community – especially when it comes to talking about gear in a real, relatable way.
I don’t just talk about equipment, I use it day in, day out. That means I can speak honestly about how products perform on location, in changing light and under real-world pressure.
📸 Working With Leading Brands
My blog, YouTube channel and social media presence have allowed me to collaborate with some of the most respected names in the industry, including Canon, Sony, Fuji, Zeiss, Peli, Manfrotto, Arca Swiss and many more. I also love championing smaller manufacturers who are equally passionate about what they make.
While it’s always exciting to work with big brands, my priority is finding products that genuinely help my audience achieve their goals. I focus on gear that can make a meaningful difference for the end user, and that’s what keeps my content trusted and effective long-term.
I demo products from all aspects of photography & videography!
😎 Collaboration Options
I offer a range of flexible partnership options depending on your product, launch timing and campaign goals. Here are the most common ways we can work together:
In-depth product reviews (blog)
Comprehensive written review on my blog
Hands-on testing in real-world scenarios
High-quality sample images and/or footage
Detailed breakdown of features, handling and performance
SEO-focused content to capture long-term search traffic
Video reviews & YouTube features
Dedicated YouTube video featuring your product
B-roll and on-location shooting to show real-world usage
Honest pros/cons and clear “who is this for?” explanation
Option to create short-form edits for Reels/Shorts/Stories
Tutorials & educational content
How-to guides featuring your gear in practical scenarios
Great for helping users get more from products they already own
Builds long-term goodwill and product adoption
Launch & campaign support
Timed content to coincide with embargo lifts or launch dates
Blog + YouTube + social support for maximum reach
Alignment with key messages and features you want to highlight
Social-only activations
Instagram posts, carousels and Reels
X (Twitter), Facebook and Threads coverage
Short and punchy content that supports your wider activity
If you have something more bespoke in mind – for example, a multi-part series or a long-term ambassador-style relationship – I’m always happy to discuss ideas.
📽️ Why Work With Me?
There are plenty of people talking about camera gear online, so why choose to work with me specifically? Here are a few of the reasons brands come back:
Authentic working-pro perspective
As a full-time photographer and videographer, I rely on my kit to do my job. I talk about how gear really performs on location – not just specs on paper.
Engaged, trusting audience
My reviews have helped many of my audience make confident purchasing decisions. I frequently receive messages from people saying they bought, or decided against, a product based on my coverage, which shows the trust built over time.Multi-platform exposure
Content is shared across my blog, YouTube, Instagram and other channels, giving your product multiple touch-points with my audience – not just a single post.High production standards
Every article, image and video is produced by me. I don’t use ghostwriters or outsourced content creators, ensuring that everything remains consistent, honest and aligned with my own experience.Long-term value through SEO
My focus on search optimisation means reviews often continue to bring in readers – and potential customers – long after publication. That’s particularly valuable for products with a long shelf life.
😍 GENUINE AUDIENCE ENGAGEMENT
I receive a steady stream of emails, comments and direct messages from photographers and videographers asking about the gear I review – everything from technical questions to simple “what’s it like to live with?” conversations. I take the time to respond wherever I can because I know how much of an investment this equipment can be.
I was once in their position, trying to decide which lens, tripod or camera body to put my hard-earned money into. Helping my audience make confident decisions is good for them, good for your brand and central to why my content works.
🎥 Review & Disclosure Process
To keep things smooth and transparent for everyone, I follow a clear review process from the moment gear arrives to the point content goes live.
Review workflow:
Receipt of equipment – gear is delivered to me, along with any key information or messaging you’d like me to be aware of.
Thorough testing period (typically 2–4 weeks) – I use the product on real shoots and in a variety of conditions.
Content creation – I produce the agreed deliverables: written review, sample images, video review, social content, etc.
Publication & promotion – the content is published and shared across the relevant platforms.
Ongoing engagement – I respond to audience questions and comments after publication, helping clarify any additional details or use cases.
Disclosure & ethics:
I clearly disclose gifted products, loans and sponsored content in line with UK ASA/CMA guidance. I always give my honest opinion and don’t guarantee positive coverage – that honesty is exactly what keeps my audience’s trust (and makes my recommendations more valuable for you in the long term).
💻 Previous Collaborations
Over the years I’ve been fortunate to work with an exciting mix of brands – from household names like Canon, Fuji, Sony, Zeiss, Peli and Manfrotto to smaller, innovative manufacturers who are redefining what’s possible with camera gear.
Long-term tripod review and follow-up content for a major support brand
Lens review aligned with a product launch, supported by blog, YouTube and social content
Accessories round-up featuring multiple brands, driving ongoing traffic via search
I enjoy working closely with PR and marketing teams to make sure content supports your wider campaign objectives, not just a single post. You’ll find plenty of examples of my work across my Blog and YouTube channel.
I genuinely use all of the gear I test and sometimes even take it to exotic places :)
✅ Ready to Work Together?
If you’d like your next camera, lens or accessory reviewed by a working photographer/videographer with a highly engaged audience, I’d love to hear from you.
Please include, if possible:
A short overview of your product and target audience
Any launch timings or embargo dates
Key messages or features you’d like to highlight
The type of content you’re interested in (review, video, tutorial, campaign support, etc.)
Ross Jukes
Birmingham-based Photographer & Videographer
Email: ross@rossjukesphoto.co.uk
Phone: (+44) 07870 753365
An example of a recent YouTube video :)