Privacy Policy

Last updated: July 2026

Ross Jukes Photography respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information I collect, how and why I use it, who I may share it with, how long I retain it and the rights you have under UK data-protection law.

1. Who I am

Ross Jukes Photography is operated by Ross Jukes as a sole trader.

For the purposes of UK data-protection law, I am the data controller responsible for the personal information described in this Privacy Policy.

Business name: Ross Jukes Photography
Contact: Ross Jukes
Email:ross@rossjukesphoto.co.uk
Telephone: 07870 753365
Postal address: Heritage Court, Warstone Lane, Birmingham B18 6HP

You can use these contact details for questions, requests or complaints relating to your personal information.

2. Who this Privacy Policy applies to

This Privacy Policy applies to personal information collected through this website and in connection with my photography, videography, digital products and related services.

It covers:

  • Visitors to this website.

  • People who contact me with an enquiry.

  • Prospective, current and previous clients.

  • People photographed, filmed or recorded as part of a project.

  • Customers who purchase prints, presets, courses or other products.

  • People who join a waiting list or mailing list.

  • Suppliers, contractors and professional contacts.

This policy does not control how other websites, businesses, clients or platforms use your personal information.

Where this website contains links to another website, you should read that organisation’s privacy policy before providing personal information.

3. Personal information I collect

The personal information I collect depends on how you interact with me and the services you use.

Contact and identity information

This may include:

  • Your name.

  • Your business or organisation.

  • Your job title.

  • Your email address.

  • Your telephone number.

  • Your postal, billing or delivery address.

Enquiry and project information

When you contact me about photography, videography or another service, I may collect:

  • Information about your project, event or organisation.

  • Proposed dates, locations and timings.

  • Your photography or video requirements.

  • Budgets, quotations and correspondence.

  • Information about other people involved in the project.

  • Contracts, usage licences and delivery instructions.

  • Access, health and safety or practical information required to complete the work.

Please avoid sending sensitive personal information unless it is genuinely necessary for your enquiry or project.

Photography, video and audio content

When providing photography or videography services, I may collect and create:

  • Photographs and video recordings in which people can be identified.

  • Audio recordings and identifiable voices.

  • Names, job titles or other information used to identify people appearing in the content.

  • Image and video metadata, including capture dates, times and, in some circumstances, location information.

  • Model releases, permissions, consent records and usage restrictions.

  • Edited and unedited project files.

  • Previews, proofs, online galleries, downloads and delivered content.

  • Notes relating to editing, retouching, captions and content selection.

This information may be provided directly by you, supplied by the client or organisation commissioning the project, or captured during an event, workplace visit, filming session or photography assignment.

Where photography or filming takes place at an event, workplace or other organised activity, the commissioning client may provide attendees with additional privacy information, notices or signage.

Order and transaction information

If you purchase a print, digital product, course or another item, I may collect:

  • Your name and contact information.

  • Billing and delivery information.

  • The products or services purchased.

  • Order numbers and transaction records.

  • Payment status.

  • Refund, cancellation and customer-support information.

Payments are processed through the payment provider available at checkout. I do not normally receive or store your complete payment-card details.

Mailing-list and marketing information

If you join a course waiting list, request updates or subscribe to marketing, I may collect:

  • Your name and email address.

  • The date and method of your subscription.

  • Your marketing preferences.

  • Records of consent, unsubscribes and objections.

  • Information about whether you opened or interacted with an email, where the mailing service provides this information.

Website and technical information

When you visit the website, certain information may be collected automatically, including:

  • Your IP address.

  • Browser and device type.

  • Operating system.

  • Approximate geographic location.

  • Referring website or search engine.

  • Pages viewed and links selected.

  • Date, time and duration of visits.

  • Shopping-cart and checkout activity.

  • Cookie identifiers and advertising information.

Further information about this collection is provided in the Cookies and Similar Technologies section below.

Correspondence

I may retain information contained in:

  • Emails.

  • Contact forms.

  • Telephone or meeting notes.

  • Social-media messages.

  • Support requests.

  • Reviews and feedback.

  • Other correspondence relating to my business.

4. How I collect personal information

I collect personal information:

  • Directly from you when you contact me, make a purchase, request a quotation, subscribe to updates or enter into a contract.

  • When you take part in a photography or video project.

  • Automatically when you visit or interact with the website.

  • Through services that support the website, including Squarespace, analytics providers, advertising platforms and payment providers.

  • From clients, agencies or organisations arranging a photography or video project.

  • From event organisers, employers, venues, production companies or other people involved in commissioning or managing a project.

  • From publicly available business sources, social-media profiles or professional directories where it is reasonable and lawful to do so.

  • From referral partners or other people who introduce you to me.

When information is supplied by a client or another third party, I expect them to have an appropriate reason for sharing it and to provide any privacy information or permissions required in the circumstances.

5. How and why I use personal information

UK data-protection law requires me to have a lawful basis for using personal information.

Depending on the circumstances, I rely on one or more of the following lawful bases.

Taking steps before entering into a contract

I use information you provide to:

  • Respond to enquiries.

  • Check availability.

  • Understand your requirements.

  • Prepare quotations and proposals.

  • Discuss potential bookings or purchases.

  • Arrange consultations or project meetings.

Performing a contract

I use personal information where it is necessary to:

  • Confirm and manage a booking.

  • Deliver photography, videography, courses or other services.

  • Process and fulfil orders.

  • Supply digital products.

  • Communicate about a project or purchase.

  • Provide customer support.

  • Manage payments, cancellations or refunds.

  • Deliver photographs, video, audio, prints or other project materials.

Providing photography and videography services

I may capture, edit, store, deliver and otherwise process photographs, video and audio where necessary to:

  • Fulfil a photography or videography contract.

  • Document an event, organisation, location or activity.

  • Edit and deliver commissioned content.

  • Create previews, proofs, showreels, galleries and downloads.

  • Manage copyright, licences, permissions and usage restrictions.

  • Deal with reorders, archive requests or future licensing.

  • Establish, exercise or defend legal claims.

  • Maintain a record of the work I have produced.

Depending on the circumstances, this processing may be based on performance of a contract, legitimate interests, consent or compliance with a legal obligation.

The client or organisation commissioning the work may also be a separate data controller for how it uses, publishes or distributes the resulting photographs, video or audio. Questions about a client’s use of that content should normally be directed to the relevant client or organisation.

Portfolio and promotional use

I may display selected photographs or video in my:

  • Website portfolio.

  • Blog.

  • Social-media channels.

  • Showreels.

  • Printed portfolio.

  • Presentations.

  • Award entries.

  • Marketing and promotional materials.

I will only do this where the use has been agreed, is reasonably expected and is otherwise lawful.

I will take account of:

  • The terms of the client agreement.

  • Model releases and permissions.

  • Confidentiality restrictions.

  • The context in which the content was created.

  • Safeguarding considerations.

  • Reasonable objections raised by identifiable individuals.

I will not normally use confidential, private or sensitive project material for promotional purposes without specific agreement.

I will only use identifiable images of children for my own promotional purposes where there is an appropriate lawful basis and I have considered relevant permissions, the circumstances of the photography and safeguarding requirements.

Legitimate interests

I may process personal information where it is reasonably necessary for the legitimate operation of my business, provided that these interests are not overridden by your rights.

These interests include:

  • Managing client and customer relationships.

  • Keeping appropriate records of enquiries and agreements.

  • Improving my website, services and customer experience.

  • Understanding how people find and use the website.

  • Protecting the website against fraud, misuse and security threats.

  • Managing and promoting my business.

  • Responding to business contacts.

  • Maintaining appropriate records of copyright, licences, permissions and usage restrictions.

  • Retaining selected project files for reasonable archive, portfolio, reorder or licensing purposes.

  • Establishing, exercising or defending legal claims.

Where appropriate, I consider the possible impact on your privacy before relying on legitimate interests.

Legal obligations

I may use and retain information where necessary to:

  • Maintain accounting and tax records.

  • Respond to lawful requests from regulators, courts or public authorities.

  • Comply with consumer, financial, data-protection or other legal requirements.

  • Prevent or report fraud and other unlawful activity.

  • Meet insurance, health and safety or record-keeping requirements.

Consent

I rely on your consent where required, including for:

  • Sending certain marketing emails.

  • Adding you to a course or product waiting list.

  • Using non-essential cookies and similar tracking technologies.

  • Certain advertising, remarketing or profiling activities.

  • Particular uses of photographs, video or audio where consent is the most appropriate lawful basis.

You may withdraw your consent at any time.

Withdrawing consent does not make any use of your information before the withdrawal unlawful. It may also not require me to delete information that I need to retain under another lawful basis.

6. Information you need to provide

You are not generally required by law to provide personal information to me.

However, certain information is necessary if you want me to:

  • Respond properly to an enquiry.

  • Prepare a quotation.

  • Enter into or perform a contract.

  • Deliver an order.

  • Process a payment or refund.

  • Provide photography, videography or another service.

If you do not provide the necessary information, I may be unable to provide the requested product or service.

7. Marketing communications and waiting lists

I may send you information about services, products, courses, content or offers where:

  • You have specifically asked to receive it.

  • You have joined a relevant waiting list.

  • You have given your consent.

  • Marketing is otherwise permitted by law in connection with a previous purchase or discussion about a similar product or service.

  • I contact you in a professional capacity and the communication is relevant and lawful.

You can unsubscribe at any time by:

Unsubscribing from marketing will not prevent me from sending essential messages about an enquiry, booking, order or contract.

I may retain a limited suppression record after you unsubscribe so that I can respect your request and avoid adding you back to a mailing list accidentally.

I do not sell mailing lists or personal information to other businesses.

8. Cookies and similar technologies

This website uses cookies and similar technologies. These may include pixels, scripts, tags, local storage and other technologies that store or access information on your device.

Strictly necessary cookies

These cookies are required for the website to function properly. They may support:

  • Website security.

  • Shopping carts and checkout.

  • Form submissions.

  • Network management.

  • Cookie preferences.

  • Logged-in or administrative functions.

Strictly necessary cookies do not normally require consent.

Analytics and performance cookies

These technologies help me understand how visitors use the website, including which pages are popular, how people reached the website and whether technical problems occur.

The website may use services including:

  • Squarespace Analytics.

  • Google Analytics.

Where consent is required, these technologies should only be activated after you have accepted the relevant cookies.

Advertising and measurement technologies

The website may use advertising and measurement services including:

  • Google AdSense and related Google advertising services.

  • The Meta Pixel, formerly known as the Facebook Pixel.

  • Affiliate-link and advertising measurement technologies.

These services may use cookies or similar identifiers to:

  • Measure advertising performance.

  • Understand interactions with advertisements.

  • Limit how often an advertisement is shown.

  • Create audience or interest groups.

  • Personalise advertising.

  • Record affiliate referrals or purchases.

Advertising, profiling and remarketing technologies are treated as non-essential and are used subject to your cookie choices where consent is required.

Embedded content

Pages may contain videos, maps, social-media features or other content supplied by external platforms such as YouTube, Vimeo, Google or Meta.

These providers may receive information about your device and visit when the content is loaded or used.

Where supported, non-essential embedded content and associated technologies will be controlled through the website’s cookie settings.

Managing cookies

You can accept, reject or manage non-essential cookies using the cookie banner or cookie settings provided on the website.

You can also delete or block cookies through your browser. Blocking certain cookies may affect website functionality, shopping carts, embedded videos or other features.

Cookie names, providers and durations can change when website services are updated. The website’s cookie controls provide the most current options for managing your preferences.

9. Who I share personal information with

I only share personal information where it is reasonably necessary, lawful and proportionate.

Recipients may include the following.

Website and technology providers

This includes providers that support:

  • Website hosting and administration.

  • Contact forms.

  • Online-store functionality.

  • Analytics.

  • Email and cloud storage.

  • File delivery.

  • Website security.

  • Backups.

Squarespace provides the main website platform and may process visitor, form, customer and transaction information in connection with the operation of this website.

Payment providers

Payment and transaction information may be shared with the payment provider selected during checkout.

Payment providers process payment information under their own privacy and security arrangements.

Delivery and production providers

Where you purchase a physical product, relevant information may be shared with:

  • Postal and courier services.

  • Print laboratories.

  • Product manufacturers.

  • Order-fulfilment providers.

Only the information reasonably required to produce and deliver your order will be provided.

Photography and video service providers

Where reasonably necessary to complete a project, information or project content may be shared with:

  • Photography or video assistants.

  • Second photographers or camera operators.

  • Freelance editors.

  • Retouchers.

  • Sound editors.

  • Production crew.

  • Drone operators.

  • Equipment or studio providers.

  • Online gallery providers.

  • Cloud-storage and file-transfer platforms.

  • Print laboratories and album suppliers.

  • Other specialist contractors involved in delivering the agreed work.

These providers should only receive the information reasonably necessary to carry out their role.

Where a contractor processes personal information on my behalf, I expect them to protect it and use it only for the agreed purpose.

Clients and project partners

Photographs, video, audio and related information may be supplied to the client, agency, organisation or production partner that commissioned the project.

That organisation may be independently responsible for how it subsequently publishes, distributes or uses the content.

Marketing, analytics and advertising providers

Subject to your choices and applicable law, information may be processed by providers such as:

  • Google.

  • Meta.

  • Email-marketing services.

  • Affiliate and advertising platforms.

  • Website analytics providers.

Some of these organisations may act as independent data controllers for aspects of their services. Their own privacy policies will explain how they use personal information.

Professional advisers and administration providers

Information may be shared where necessary with:

  • Accountants.

  • Bookkeepers.

  • Insurers.

  • Legal advisers.

  • IT support providers.

  • Other professional service providers.

Business transfers

If I sell, transfer or reorganise all or part of my business, relevant information may be disclosed to professional advisers and a prospective buyer or successor.

Any recipient would be required to handle the information appropriately and use it only for purposes connected with the proposed transaction and continued operation of the business.

Authorities and legal recipients

I may disclose information where required by law or where reasonably necessary to:

  • Comply with a court order or legal obligation.

  • Respond to a regulator or public authority.

  • Prevent fraud or protect someone’s safety.

  • Establish, exercise or defend a legal claim.

  • Protect my rights, property or business.

I do not sell personal information.

10. International transfers

Some website, cloud, gallery, file-transfer, analytics, payment, marketing and advertising providers operate internationally or use systems located outside the United Kingdom.

This means personal information may be processed in countries with different data-protection laws.

Where personal information is transferred outside the UK, I take reasonable steps to ensure that an appropriate safeguard is available.

Depending on the destination and provider, this may include:

  • UK adequacy regulations.

  • The UK International Data Transfer Agreement.

  • The UK Addendum to approved contractual clauses.

  • Contractual, technical and organisational protections provided by the relevant service provider.

You may contact me for further information about the safeguards relevant to a particular transfer.

11. How long I keep personal information

I do not keep personal information for longer than reasonably necessary.

The relevant period depends on why the information was collected and whether it must be retained for legal, tax, contractual, licensing, insurance or legitimate business purposes.

My normal retention approach is set out below.

Enquiries that do not become bookings

Enquiry information will normally be retained for up to 24 months after the last meaningful contact.

It may be retained for longer where there is a reasonable prospect of future work, an ongoing professional relationship or a possible legal dispute.

Client, customer, order and accounting records

Contracts, invoices, orders, payment records and related business correspondence will normally be retained for approximately six years.

Information may be retained for longer where required in connection with:

  • A dispute or legal claim.

  • Copyright ownership.

  • A continuing usage licence.

  • Insurance.

  • An ongoing contractual obligation.

  • Another legal requirement.

Photography, video and audio files

Project files may be retained after delivery for:

  • Backup and recovery.

  • Reorders or replacement files.

  • Continuing licences.

  • Portfolio use.

  • Copyright records.

  • Future edits.

  • Archive purposes.

  • Establishing or defending legal claims.

The retention period will depend on:

  • The nature of the project.

  • The client agreement.

  • Any usage licence.

  • Whether the content continues to be used.

  • The likelihood of a future reorder or archive request.

  • The sensitivity of the content.

  • Whether continued storage remains reasonably necessary.

Unsuccessful takes, duplicate files, temporary working files and files that are no longer required may be deleted sooner.

Selected final photographs, video or audio may be retained for longer-term archive, copyright, portfolio or licensing purposes where this remains lawful and proportionate.

Where a client agreement specifies a particular archive or deletion period, that agreement will normally determine how long the relevant files are retained.

Permissions and model releases

Model releases, permissions, consent records, usage restrictions and copyright information may be retained for as long as the associated content continues to be held or used.

This allows me to demonstrate how the content may lawfully be used and to respect any restrictions.

Marketing and waiting-list information

Marketing information will normally be retained until you:

  • Unsubscribe.

  • Withdraw your consent.

  • Object to the marketing.

  • Remain inactive for a period that makes continued retention unnecessary.

Inactive waiting-list and marketing records will normally be reviewed after 24 months.

A minimal suppression record may be retained for longer so that an unsubscribe or objection continues to be respected.

Website analytics and advertising information

Cookie, analytics and advertising information is retained according to:

  • Your consent choices.

  • My settings with the relevant provider.

  • The provider’s applicable retention periods.

  • Whether continued retention remains necessary.

Anonymous or aggregated statistical reports may be retained for longer because they do not directly identify individual visitors.

Complaints and data-protection requests

Records relating to complaints, access requests and other data-protection matters may normally be retained for up to six years after the matter is closed where this is necessary to demonstrate how the request was handled.

Information that is no longer required will be deleted, anonymised or securely destroyed.

12. How I protect personal information

I use reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse, alteration or disclosure.

These measures may include:

  • Secure website connections and SSL encryption.

  • Password-protected accounts and devices.

  • Access controls.

  • Multi-factor authentication where available.

  • Reputable website, payment, email, gallery, storage and cloud-service providers.

  • Software and device updates.

  • Appropriate backups.

  • Limiting access to people who genuinely require the information.

  • Contractual confidentiality and data-protection requirements where appropriate.

No internet service, transmission method or storage system can be guaranteed to be completely secure.

You should therefore take care when sending information electronically and avoid including unnecessary sensitive information in contact forms or emails.

13. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • Ask whether I hold personal information about you.

  • Request a copy of your personal information.

  • Ask me to correct inaccurate or incomplete information.

  • Ask me to delete information in certain circumstances.

  • Ask me to restrict how information is used.

  • Object to processing based on legitimate interests.

  • Object to direct marketing at any time.

  • Receive certain information in a portable format.

  • Withdraw consent where processing is based on consent.

  • Raise a complaint about how your information has been handled.

These rights are subject to legal conditions and exceptions.

For example, I may need to retain certain information to:

  • Comply with tax or accounting law.

  • Complete a contract.

  • Maintain copyright or licensing records.

  • Protect freedom of expression.

  • Establish, exercise or defend a legal claim.

A request to delete a photograph or recording does not automatically require deletion in every circumstance. I will consider the purpose for which it is held, the lawful basis being relied upon, any applicable exemptions and the rights of everyone involved.

To exercise a right, email ross@rossjukesphoto.co.uk and explain what you are requesting.

I may ask for reasonable information to verify your identity and locate the relevant records.

I will normally respond within one month. Additional time may be permitted where a request is particularly complex or where several requests have been made.

There is normally no fee for exercising your rights. A reasonable fee may be charged, or a request may be refused, where it is manifestly unfounded or excessive.

14. Data-protection complaints

You can raise a data-protection complaint by contacting:

Ross Jukes
Email:ross@rossjukesphoto.co.uk
Postal address: Heritage Court, Warstone Lane, Birmingham B18 6HP

Please include:

  • Your name and contact details.

  • A clear description of your concern.

  • Relevant dates, messages, order details or other supporting information.

  • What you would like me to do to resolve the matter.

I will:

  • Provide a clear way for you to submit your complaint.

  • Acknowledge the complaint within 30 days of receiving it.

  • Take appropriate steps to investigate it without undue delay.

  • Keep you informed where appropriate.

  • Explain the outcome of the complaint.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.

I would appreciate the opportunity to investigate your concern first, but you are not required to contact me before approaching the Information Commissioner’s Office.

15. Automated decision-making and profiling

I do not use personal information to make solely automated decisions that have legal or similarly significant effects on you.

Analytics and advertising providers may use automated systems to:

  • Group website visitors.

  • Measure activity.

  • Create advertising audiences.

  • Estimate interests.

  • Personalise advertising.

Where this involves non-essential cookies, advertising identifiers or similar technologies, it is subject to the cookie controls and consent choices available on the website.

16. Children’s information

This website and my commercial services are not primarily directed at children.

I do not knowingly collect personal information directly from a child through the website without appropriate involvement from a parent, guardian, school, client or responsible organisation.

Children may appear in photographs or video created as part of:

  • Family or community events.

  • School or education projects.

  • Public events.

  • Client commissions.

  • Workplace or charity activities.

  • Commercial productions.

Where children are involved, I will consider the circumstances of the project, safeguarding requirements, client instructions and any relevant permissions or restrictions.

A parent or guardian who believes that a child has supplied personal information without appropriate permission should contact me so that I can investigate and take appropriate action.

17. Third-party websites and services

The website may link to:

  • External websites.

  • Online shops.

  • Social-media services.

  • Video platforms.

  • Affiliate partners.

  • Product manufacturers.

  • Other third-party services.

Selecting an external link may allow that organisation to collect information about you.

I am not responsible for the privacy practices, content or security of external websites. You should review the privacy information supplied by the relevant third party.

18. Changes to this Privacy Policy

I may update this Privacy Policy when:

  • My services or website change.

  • I introduce a new provider or technology.

  • Data-protection law or regulatory guidance changes.

  • I identify a need to clarify how information is handled.

The latest version will be published on this page and the date at the top will be updated.

Where a change materially affects how I use information already collected, I will take reasonable steps to bring the change to the attention of the people concerned before beginning the new use.

19. Contacting me

For privacy questions, rights requests or complaints, contact:

Ross Jukes Photography
For the attention of: Ross Jukes
Email:ross@rossjukesphoto.co.uk
Telephone: 07870 753365
Postal address: Heritage Court, Warstone Lane, Birmingham B18 6HP